EXCLUSIVELY FERRETTI: Italian label Alberta Feretti is going after the American bridal market, introducing a custom collection at the appointment-only salon, The Bridal Atelier by Mark Ingram, on East 56th Street in Manhattan. The designer, who has offered wedding gowns for about the last five years, has struck up an exclusive agreement in the U.S. with The Bridal Atelier to begin offering her designs by the end of January.

The made-to-order gowns will retail between $2,000 and $4,950 with an average price of $3,470. The Alberta Ferretti bridal gowns will hang alongside brands such as Monique Lhuillier, Peter Langner, Angel Sanchez and Sully Bonnelly at the by-appointment salon.